Many sellers work with influencers who show products and their features live, and answer buyer questions during the stream.
First, let us understand live streaming. It means a video is sent online in real time, without being saved first.
The digital world is changing how online stores owners think. They now use new tech and smart ideas to boost sales and grow faster.
This mindset has led to a new trend in the market called live stream shopping. It is fast growing and popular.
Live streaming helps sellers connect with buyers from any place, without limits of location.
Using a Live Streaming Service
It’ll guide their followers’ buying decisions and that will promote products that the merchant wants to sell.
A survey on the Chinese live streaming market found that most platform users are under 30 years old.
The survey showed that 30.8% of live influencers were aged 25 to 30, while only 7.1% were above 41 years old.
Top 5 Benefits of Livestream Shopping
Greater Audience Potential
Physical stores are usually limited to space. With, LiveStreaming you can invite limitless people to watch your stream.
Therefore, You can reach anyone in the world remotely, the only drawback is you have to connect to a good internet connection.
Real-time engagement
With live streaming, viewers connect with the influencer in real time. They can chat, ask questions, and learn about the brand and products.
Sellers talk to customers directly, build trust, and boost customer value and sales for their store.
Turned into huge Sales
Impulse buying- People will want to buy the product while the live stream lasts because they see other people buying it right now, before their eyes.
If they like the product and want it for themselves – and since there is a cool person recommending it.
They probably do – they will make a purchase.
Build Brand recognition
As Livestreams done by the popular figures, they have a very good number of followers.
Who is willing to take their word for it when they recommend products.
Which in return, increases the brand awareness among the audience and makes it more popular among them.
Cost-effectiveness
Live Streaming is a cost-effective technique for converting the audience into potential customers.
All you have to do is to invest in influencers or public figures who can do the streaming for the product.
And you don’t need to use any other technique for marketing.
Live commerce is going to become mainstream in the market within the next few years.
Here is the link for the video which shows how you can do live streaming in bagisto-
Thanks for reading the article about “Top 5 Benefits of Livestream Shopping”.
Also, if still you have any issues also feel free to add a ticket at https://bagisto.uvdesk.com/en/
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