Twinkly: Russian Smart-LED Store Built on Bagisto Headless Architecture

Project Snapshot

• URL: Twinkly.ru
• Country: Russia
• Industry Vertical: Home Essentials & Decor
• Business Insights: Twinkly is a Russian smart-LED company with 900+ monthly visitors, offering app-controlled lights and custom installations.
• Platform: Bagisto

Merchant Story: Twinkly

Twinkly, a smart-LED lighting company, offers app-controlled decorative lights and customizable installations.

Focused on innovation and modern design, Twinkly serves customers seeking engaging, personalized lighting experiences.

Twinkly adopted an open-source headless e-commerce platform approach using Bagisto and Vue.js to maximize performance and flexibility.

Seamless management, immersive catalogs, and intuitive navigation create an engaging headless e-commerce experience.

The company implemented an API-based e-commerce platform to achieve scalability, smooth performance, and a dynamic customer journey.

Committed to innovation and customer delight, Twinkly continuously refines its e-commerce platform to showcase smart lighting solutions.

Twinkly’s Challenge: Creating a Fast, Scalable & Engaging Headless Experience

Rising demand for smart-LED lighting products and customized installations highlighted the limitations of Twinkly’s traditional platform.

Legacy systems slowed browsing, struggled with traffic, and couldn’t support features like interactive product options and immersive lighting previews.

Twinkly needed a flexible front end and a stable backend to ensure smooth digital operations at every customer touchpoint.

How Bagisto Elevated Twinkly’s Digital Experience Through Headless Commerce Flexibility

Bagisto is an open-source headless e-commerce framework designed for scalable growth and powerful headless storefront development.

Using Bagisto with Vue.js, Twinkly built a fast, flexible, and scalable online platform for smart-LED lighting products and customizable installations.

The component-based architecture ensures smooth interactions, while Vue.js boosted performance and delivers a seamless browsing experience.

Bagisto served as a reliable backend, streamlining product management, orders, and interactive lighting previews.

Vue.js enabled rapid development, seamless integration with essential libraries, and reusable components across the storefront.

Together, Bagisto and Vue.js boosted performance, improved Core Web Vitals, and delivered a smooth, engaging experience for Twinkly’s customers.

The headless e-commerce platform with Bagisto and Vue.js delivers strong SEO advantages for Twinkly:

• Server-Side Rendering (SSR): Helps search engines crawl and index pages efficiently, boosting visibility.
• Static Site Generation (SSG): Ensures rapid page loads, enhancing user experience and search rankings.
• Meta Tag Management: Provides easy control over page titles, descriptions, and structured data for improved discoverability.
• Core Web Vitals Optimization: Enhances speed, responsiveness, and mobile performance, supporting better SEO metrics.
• Dynamic Content Delivery: Enables personalized experiences while keeping the headless e-commerce platform SEO-friendly.

Impact of Developing Twinkly’s Headless eCommerce Platform with Bagisto

Twinkly leveraged Bagisto and Vue.js to build its headless e-commerce platform for showcasing smart-LED lighting products and customizable installations.

The platform uses Bagisto’s open-source headless e-commerce framework, offering tools to manage products, orders, content, and overall digital performance.

Fast loading, server-side rendering, and streamlined meta management boost performance, SEO, and user experience.

Customers can explore interactive lighting options, customize installations, and enjoy a fast, mobile-friendly, and seamless online journey.

• Personalized content delivery without compromising SEO.

• Seamless product, order, and inventory management.

• Flexible, scalable, and future-ready digital platform.

• Enhanced search visibility and user engagement.

• Fast page loads and improved Core Web Vitals.