Case Study Ozan

Ozan: Turkmenistan Retail Store Expands Online with Bagisto



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Ozan is a multi-utility retail store that is based in Turkmenistan that caters to a wide range of daily needs.

They offer a versatile catalog that includes products from all segments including food, textile, fashion, and home appliances.

Their motive is to create an all-in-one store that provides the best deals for all basic needs of the customers.

Turkmenistan Retail Store

With their commitment to providing the best customer experience, they make sure to provide the best quality products at a very competitive price.

Bagisto Development Services created convenient conditions for their customers by bringing their store online to shop easily.

Online Retail Market in Turkmenistan

Turkmenistan’s Online Retail Industry has been reflecting positive growth over the last few years.

According to Statista, eCommerce in Turkmenistan is expected to generate a revenue of USD356mil with an annual growth rate of 7.96%.

More than 300 online stores are currently registered in Turkmenistan, which sells food, consumer goods, clothing, furniture, and electronics.

Turkmenistan Retail Store

As internet penetration increases, more people gain access to online platforms they prefer to shop more online.

Younger generations prefer online shopping due to its convenience, variety, and competitive pricing.

The Turkmenistan government is also promoting digitalization and encouraging businesses to adopt online channels for businesses.

What Challenges Did Ozan Face?

Ozan faced challenges in growing and boosting overall sales, so they decided to launch an online store.

They needed effective product management for their large variety of products so customers could find them on the platform without hassle.

The platform they want should handle more customers and sales and have an easy-to-manage backend due to their team’s lack of tech expertise.

To achieve these goals, they chose Bagisto as their eCommerce solution, which helped them expand their business.

Bagisto provided them with the features they needed to efficiently manage their products and customer demand, and simplify backend operations.

In this case study, we’ll see how Bagisto helped Ozan to accelerate the process of bringing their store online.

Interactive User Experience

Bagisto’s well-designed and appealing storefront gives a strong first impression to the customers along with a positive shopping experience.

store interface

It gives a sense of legitimacy and professionalism that encourages visitors to stay and look around the online store.

Advanced Product Filters

Bagisto’s advanced search and filter options help categorize a wide range of products to manage products more efficiently.

Product filters

Now products can be filtered according to the customer’s preference and needs saving their time and increasing sales.

Responsive Design

Bagisto’s Responsive Design provides cross-device compatibility for various devices providing a consistent and user-friendly experience.

mobile responsive
mobile responsive

This enables people to shop anytime and anywhere using mobile apps, tablets, and laptops.

Scalable Design

Bagisto is a robust and reliable e-commerce Platform that uses performance optimization to handle heavy traffic on the website.

site scalability

This makes sure that the website runs smoothly during peak online traffic and gives a smooth user experience.

SEO Friendly Tools

Bagisto built-in SEO tools that drive more traffic to the website by optimizing their SEO management thus increasing their online visibility.

This also helps the website to rank better on the search engine result page.

Octane Support

Bagisto’s Octane Support helps give a smooth user experience with the help of an enhanced caching mechanism and optimized database queries.

This also helps in increasing customer engagement as the website loads faster which helps in increasing sales on the platform.

End Note

Bagisto played an important role in establishing a successful online retail store for Ozan to achieve its business objectives.

Ozan increased its business revenue using Bagisto’s robust functionality which gave them an interactive and scalable platform.

This helped them to showcase their product offerings much better and expand their business reach in the country.

With the help of Bagisto, this Multi-Utility Retail Store from Turkmenistan was able to scale up in e-commerce and establish itself in this competitive retail industry.

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