Merchant Story: AbadiNusa
AbadiNusa is a medical equipment distributor based in Indonesia, running its storefront on Bagisto.
It ships from Jakarta, Depok, and Bekasi, and it sells its own ABN-branded line of health devices.
The range covers stethoscopes, blood pressure monitors, pulse oximeters, blood glucose monitors, thermometers, and first aid supplies.
Buyers range from a single home user to a business ordering in bulk.
As a single-brand distributor, it sorts its catalog by category. Options include stethoscope color and bundled diagnostic sets, at a range of price points.
AbadiNusa’s Challenge: Serving Two Kinds of Buyers From One Catalog
The storefront had to render a filterable catalog fast. Buyers needed to narrow products by category, brand, and shipping point.
Home users and B2B buyers shop differently, though. A clinic ordering in bulk usually needs a formal quote, not a standard checkout.
Both buying paths had to run from one product catalog, and two separate systems were not an option.
A business weighing a similar split can hire Laravel developers to scope that kind of build.
How a Bagisto Headless Storefront Powers AbadiNusa
Bagisto is an open-source e-commerce framework, built on the Laravel PHP framework.
Stores can run it as headless e-commerce, with a backend behind a separate front end.
A Headless Setup With a Next.js Front End
Behind the scenes, a dedicated Bagisto instance manages the ABN catalog, media, and orders.
The customer-facing storefront is a separate Next.js build.
That build asks the Bagisto instance for catalog and product data, instead of rendering pages from it directly.
Filtering by category, brand, and shipping point stays built for high performance under that split.
Bagisto manages the catalog behind the scenes, apart from the storefront itself.
What the headless setup adds
- Server-rendered catalog — Next.js renders product and category pages on the server, so the catalog shows up before any client script runs
- Dedicated Bagisto instance — a separate install manages the ABN catalog, media, and orders apart from the storefront
- Faceted filtering — category, brand, and shipping-origin facets narrow the catalog fast
- Parallel quote path — a B2B quotation request runs next to the standard add-to-cart button
A Second Path for B2B Buyers
Every product page carries B2B buyers, inviting them to order as a business and request an official quotation.
It sits next to the standard add-to-cart button a home user sees on the same page.
Results of the Bagisto Headless Storefront
Today, AbadiNusa’s ABN catalog runs through one Bagisto instance, serving a fast storefront and a separate quote path for B2B buyers.
Growth has room to come through Bagisto Extensions, too, without a rebuild of the headless front end.
Laravel e-commerce Native Mobile App is also available for AbadiNusa to extend the same catalog to Android and iOS.
- Split a Bagisto backend from a Next.js storefront for faster page loads
- Centralized the ABN product catalog and media in one Bagisto instance
- Added filtering by category, brand, and shipping origin
- Runs a quotation request flow on product pages for business buyers
- Serves home and business buyers from a single catalog
