NBEH: Saudi Arabia-Based AI-Powered eCommerce Platform Built with Bagisto and Next.js

Project Snapshot

• URL: nbeh.io
• Country: Saudi Arabia
• Industry Vertical: eCommerce Technology
• Business Insights: NBEH answers shopper questions, resolves hesitation, and shows merchants which product details are missing or unclear.
• Platform: Bagisto

Merchant Story: NBEH

NBEH was founded by Saleh Al-Muzaini, an eCommerce professional with eight years’ experience who learned that great products and ads don’t guarantee sales.

Shoppers may leave product pages without buying when unclear details prevent them from making confident purchase decisions.

NBEH acts like a smart salesperson, answering shopper questions using store product information to support confident purchase decisions.

NBEH turns shopper questions into insights, helping merchants identify customer priorities, buying concerns, and unclear product details.

Built for Saudi Arabia and the Gulf, NBEH supports Arabic and English across Zid, Salla, and Shopify, with more integrations coming soon.

NBEH built its platform on an open-source headless e-commerce foundation powered by Bagisto. A Next.js frontend delivers a fast, interactive experience.

NBEH’s Challenge: Helping Online Shoppers Make Confident Purchase Decisions

Online shoppers often need clarity on sizing, compatibility, suitability, durability, and product differences before making confident purchase decisions.

Product pages can explain, but they cannot respond. Without a clear answer, shoppers leave to search elsewhere, adding steps or abandoning the buying journey.

Merchants need shopper insights to identify repeated questions, understand purchase hesitation, and improve unclear product information.

NBEH needed a flexible commerce platform for bilingual AI shopping, multiple store integrations, and growth across new merchants.

Hire Laravel developers to turn requirements like these into tailored, AI-ready eCommerce solutions.

How Bagisto Empowered NBEH’s Platform with Headless Commerce Flexibility

Bagisto is an open-source Laravel eCommerce framework for building flexible, customizable, and scalable commerce solutions.

Bagisto powers NBEH’s commerce backend, while Next.js delivers an API-driven frontend built around AI shopping assistance rather than fixed storefront templates.

Bagisto’s Laravel architecture makes it easier to connect AI services and external platforms.

Businesses exploring similar ideas can learn more about AI agents in Bagisto and conversational commerce solutions.

Bagisto’s built-in multi-locale support also suits NBEH’s Arabic and English experience, including right-to-left layouts for Arabic-speaking shoppers.

NBEH’s key capabilities include:

• AI-Powered Product Assistance: Answers shopper questions using the store’s own product and policy information, without guessing.
• Objection Handling: Identifies what holds a decision back, such as price, sizing, compatibility, or fear of choosing wrong.
• Personalized Product Guidance: Gives clear answers or relevant recommendations while the shopper is still on the product page.
• Merchant Insights: Surfaces repeated questions, highlights unclear product information, and suggests improvements for merchants to review.
• Post-Purchase Assistance: Answers order status, shipping, tracking, and return policy questions when order data is connected.
• Platform Integrations: Works with stores on Zid, Salla, and Shopify, with more channels planned.

The headless setup powered by Bagisto and Next.js supports this experience through features like:

• Server-Side Rendering (SSR): Helps pages load quickly so merchants can explore NBEH without delays.
• Static Site Generation (SSG): Supports faster browsing by pre-rendering key pages.
• Meta Management: Gives the team control over titles, descriptions, and Arabic and English metadata.
• Core Web Vitals Focus: Supports smooth interactions on mobile and desktop.
• Dynamic Content Delivery: Lets the team publish new integrations, plans, and product updates without changing backend logic.

Laravel eCommerce Native Mobile App brings Bagisto stores to Android and iOS shoppers.

Results of Building NBEH’s AI-Powered Platform with Bagisto and Next.js

With Bagisto and Next.js, NBEH built a fast platform that brings AI sales assistance into the shopping journey.

Shoppers get instant answers on product pages, while merchants identify recurring questions and product details that need improvement.

NBEH also answers common order and delivery questions after purchase. Support teams can then focus on requests needing a person.

With Bagisto Extensions and the Bagisto Complete AI Suite, businesses can keep adding features as they grow.