Dutch Flowers: Netherlands Florist Headless Store on Bagisto & Vue.js

Project Snapshot

• URL: BloemenOnline.nl
• Country: Netherlands
• Industry Vertical: Retail
• Business Insights: Dutch Flowers, a Netherlands-based florist, offers fresh, top-quality bouquets to customers across Europe via its online store.
• Platform: Bagisto

Merchant Story: Dutch Flowers

Dutch Flowers, a Netherlands-based online florist, makes it easy for people to order fresh bouquets from home.

With a wide range of flowers priced daily, the platform focuses on freshness, variety, and offering more options than most local florists.

Dutch Flowers adopted an open-source Headless e-commerce platform solution using Bagisto and Vue.js to make its platform faster and more flexible.

Serving customers across Europe, the company provides a convenient and modern way to send flowers quickly and reliably.

Dutch Flowers moved to an API-based e-commerce platform to enhance flexibility, performance, and the customer flower-ordering journey.

This upgrade was designed to boost performance, support growth, and provide a smoother shopping experience for customers across Europe.

Dutch Flowers’ Challenge: Building a Fast, Scalable, and Smooth Headless Shopping Experience

With rising online flower orders, Dutch Flowers realized that traditional platforms couldn’t provide the flexibility and speed modern customers expect.

Older systems made it difficult to offer smooth browsing, handle peak traffic, and support features like real-time pricing and rapid updates.

The company needed a fresh, engaging front end paired with a stable and efficient backend to keep day-to-day operations running smoothly.

Fast load times and consistent performance across devices became essential for maintaining customer trust and delivering a reliable ordering experience.

How Bagisto Enhanced Dutch Flowers’ Online Store with Headless Commerce Flexibility

Bagisto is an open-source eCommerce framework built to support business growth and power modern headless storefronts.

By pairing Bagisto as the backend with Vue.js on the frontend, Dutch Flowers created a fast, flexible, and scalable online flower-ordering platform.

Its component-based structure enabled smooth user interactions, while Vue.js improved speed and boosted performance across all devices.

Bagisto served as a dependable backend framework, simplifying product, order, and payment management while keeping daily operations efficient.

Vue.js enabled fast development, easy integration with external libraries, and the use of reusable UI components that improved overall consistency.

With Vue.js, Dutch Flowers’ frontend became faster, more responsive, and stronger in Core Web Vitals, delivering a smoother shopping experience.

The headless eCommerce setup powered by Bagisto and Vue.js also offers strong SEO advantages:

• Server-Side Rendering (SSR): Makes it easier for search engines to read and index pages, leading to better rankings.
• Static Site Generation (SSG): Delivers fast-loading pages, improving both user experience and SEO results.
• Meta Tag Management: Allows quick updates to titles, descriptions, and structured data to increase search visibility.
• Core Web Vitals Optimization: Improves loading speed, interactivity, and mobile performance for stronger SEO scores.
• Dynamic Content Delivery: Enables personalized page content while staying fully optimized for search engines.

Results of Building Dutch Flowers’ Headless eCommerce Platform with Bagisto

Dutch Flowers used Bagisto and Vue.js to build a modern headless storefront for its online flower business.

The platform relies on Bagisto’s open-source backend, offering easy tools for managing products, updating content, and streamlining store operations.

Fast loading speeds, responsive design, and smooth meta management help boost performance, SEO, and overall user experience.

Customers can browse fresh bouquets, view real-time updates, and enjoy a quick, mobile-friendly, and hassle-free ordering journey.

• Personalized content delivery without affecting SEO.
• Better search visibility and customer engagement.
• Faster load times and improved Core Web Vitals.
• Flexible, scalable, and future-ready eCommerce.
• Smooth product and order management.