Brhan: New Zealand Marketplace for African Sellers Built on Bagisto Headless

Project Snapshot

• URL: Brhan.io
• Country: New Zealand
• Industry Vertical: Retail
• Business Insights: Brhan is a multicategory online marketplace offering fashion, jewelry, home items, books, and various curated products.
• Platform: Bagisto

Merchant Story: Brhan

Brhan is a multicategory retail marketplace offering diverse products through a modern headless e-commerce architecture.

It brings together multiple categories, giving shoppers a streamlined experience powered by an open-source headless e-commerce setup.

Brhan adopted a headless e-commerce platform using Bagisto for speed, adaptability, and growth.

Focused on reliability and variety, the marketplace provides quality products supported by a flexible API-based e-commerce platform.

With a customer-first approach, Brhan ensures easy browsing, secure checkout, and smooth shopping across all retail categories.

This upgrade improved scalability, performance, and overall marketplace experience for both retail merchants and everyday shoppers.

Brhan’s Challenge: Building a Fast, Scalable, and Reliable Headless Commerce Marketplace

Brhan needed a modern solution because rising retail demands required stronger flexibility and faster performance online.

Traditional systems failed to offer smooth experiences, manage large traffic loads, or support advanced marketplace capabilities.

The platform required a dynamic storefront powered by a stable backend to maintain consistent marketplace operations.

Fast loading speed and reliable cross-device performance became vital for building trust with everyday online shoppers.

How Bagisto Elevated Brhan’s Online Marketplace Through Headless Commerce Flexibility

Bagisto is an open-source eCommerce framework built to support growth and deliver powerful headless capabilities.

By integrating Next.js and Tailwind CSS with Bagisto as the backend, Brhan created a fast and scalable multicategory marketplace.

The component-based structure ensures smooth interactions, while Next.js improves performance through server-side rendering features.

Bagisto worked as a stable backend system, simplifying product, order, and payment workflows for daily operations.

Next.js and Tailwind CSS supported quicker development, easy integration options, and fully reusable interface components.

For the online marketplace, Next.js strengthened performance, improved Core Web Vitals, and delivered a fluid browsing experience.

The headless eCommerce setup using Bagisto and Next.js delivers strong SEO advantages:

• Server-Side Rendering (SSR): Helps search engines crawl pages better, improving ranking visibility across categories.
• Static Site Generation (SSG): Boosts loading speed and enhances overall engagement for marketplace visitors.
• Meta Tag Management: Allows easy optimization of titles, descriptions, and schema for better search performance.
• Core Web Vitals Optimization: Improves speed, responsiveness, and mobile usability across all product pages.
• Dynamic Content Delivery: Offers tailored experiences while keeping the platform SEO-friendly and indexable.
• Tailwind CSS Integration: Ensures clean, responsive designs across devices for a polished marketplace experience.

Laravel Multi-Vendor Marketplace module helps businesses build scalable marketplaces with vendor management, product control, and flexible growth.

Impact of Developing Brhan’s Headless eCommerce Platform with Bagisto

Brhan used Bagisto, Next.js, and Tailwind to build a flexible and scalable headless marketplace.

The platform runs on Bagisto’s open-source system, offering easy tools for managing products and improving eCommerce performance.

Fast loading, SSR, responsive Tailwind design, and simple meta management strengthen performance, SEO, and overall user experience.

Shoppers can browse multiple product categories, view dynamic content, and enjoy a fast, mobile-friendly, and easy shopping journey.

• Personalized content delivery without hurting SEO.
• Better search visibility and higher user engagement.
• Faster page loads with stronger Core Web Vitals.
• Smooth product and inventory management.
• Flexible, scalable, and future-ready platform.