What to do next after setting up your eCommerce website?

Do you think, only setting up an eCommerce website is enough to go and gets your site up into the eCommerce digital marketplace?

Well, not actually, then what next?

You did a great job and spend lots of energy establishing an eCommerce website, but it does not mean your task is finally over and your website will start getting traffic.

At this stage, you don’t need a perfect website, but you should focus on a few key strategies to drive sales and keep visitors engaged after launch.

Here, I am drafting out essential steps you need to follow when you are setting up your eCommerce.

The purpose of e-commerce is to allow customers to check products and purchase from the comfort if it is from home on a mobile or laptop.

In this case, payment and delivery of products are critical parts of the marketplace.

Customers would expect to receive their product at their location, And instead of going to the store to make a payment, they would expect to make the payment online.

Today, store owners have many alternatives for online payment processing and shipping providers.

So based on the region, customers can choose the payment and shipment partners as per their preference.

In the USA, popular online payment options include Braintree, the stripe payment gateway, Venmo, Apple Pay, and PayPal.

These methods allow store owners to let customers make online payments in a simple and secure way.

FedEx, Shiprocket, and DHL shipping method are common shipping options used by online stores.

They help store owners manage product delivery to customer locations in a smooth and reliable way.

eCommerce Marketing is a practice of using promotional tactics to maximize the stream of traffic toward the eCommerce digital marketplace.

Along with the sales traffic on the eCommerce digital marketplace, customer retention also plays a huge role in the successful marketplace.

A comprehensive eCommerce marketing strategy consists of both the ways on website & off website.

It can help store owners increase brand awareness, create customer loyalty and increase sales as well.

To retain old customers or acquire new customers, the store owner can use upselling.

The upsell is a famous example of approaching customers by offering a more premium version of the product that the customer was considering originally.

Email marketing helps increase customer engagement and build strong brand loyalty over time.

It also creates awareness for future offers and supports higher sales in the eCommerce market.

Promotional emails are those that the store owners send to the subscribers with useful content consisting of upcoming promotions or offers for specific products or brands.

To entertain the customers the store owner can send these kinds of emails as well.

• Welcome email
• Onboarding email
• Email for the abandoned cart
• Tips for shopping
• Flash deals
• Email for a VIP list
• Newsletters

Social media marketing means promoting products or a brand on social media platforms.

It helps reach more customers, grow the user base, and improve sales conversions.

Social Media can be a great tool for the store owner to drive referral traffic to the online marketplace or the store.

As per business insider social media is one of the largest waves in 2019, which helped the store owners to increase sales.

There are many ways Social Media Marketing can be used.

In organic social media marketing, the customers can share the products as well through their posts on social media. 

In many cases, brands share social media posts where products are clearly tagged for users to explore.

When users click the tag, they are taken to the product page on the same platform, where they can place an order.

Social  Media Paid Advertising is an example where the store owners pay the users on social media to promote their products through their social media accounts based on the click. 

Here the users will earn through the number of clicks made on the user’s post. 

This helps the store owner to increase the traffic through the users on social media and in order to get this done they are paying the users. 

We all must have experienced the power of influencers with more than 1-2 million followers, where the influencer vouch for something or some product. 

For instance, there is an incident for the dogecoin where ELON MUSK tweeted on his account and it resulted in a huge hike for more millions in value as per Forbes.

So, it is really a great idea most of the eCommerce digital marketplace owners are following nowadays to boost their sales as well through influencer marketing.

Where they are paying the people with more huge follower count to vouch for their products resulting in creating sales. 

The online platform also allows you to reach a wider customer base, And it does not come automatically.

For this, the store owner needs to optimize the website to achieve higher ranks on search engines.

So, the store owner needs to think as the customer and question themself like how a customer would want to reach your website and how they would want to search the specific item.

And then, based on the answers you find, you can improve the website accordingly.

There are options we can use for better performance through the speed optimization of eCommerce websites like lazy load, CDN, Image optimization, minification of assets, etc.

SEO is what plays a huge role in generating massive traffic on the website to generate more sales. 

By managing the SEO, product and website rankings improve, helping your site appear at the top of the first page when customers search for products or marketplaces.

In SEO, certain things need to be set up as per the data available on the website Meta Title, Right Keyword, and URL.

Because with the help of these, you can improve the product and website listing on the internet by improving the rank. 

To check the score of your website for ranking you can follow certain SEO guidelines by Google or you can also follow the Google Core Web Vitals.

These are what help you to keep the score of your website in check and improve the same. 

Shopping feeds help promote products or brands across multiple digital platforms, boosting visibility and engagement.

Google Shopping Feeds act like ads on digital platforms, helping products gain more visibility.

For example, when a customer searches for an iPhone on Google or Facebook, they see small product ads that link directly to the store.

Google ads help in maximizing the store owner’s customer traffic on the website, By allowing the store owner to place their ads on the Google search page. 

When customers search for specific products, store listings appear based on the plan chosen by the owner, along with their SEO setup and overall website score.

eCommerce digital marketplace gives store owners the reach to a huge customer base. It also increases the threat to the customers’ private data, payment, and card details.

It is the store owner’s responsibility to ensure the confidentiality of the customer and the payment data of the website.

There are many instances where the fake customer places an order with fake details. 

In contrast to above mentioned points the store owner can have additional verification features on the store which can help the store owner in that matter.

Store owners can add One Time Password (OTP) checks using a mobile number during customer sign-up or order placement.

This helps ensure that each customer is verified and linked to a valid mobile number.

Email verification adds an extra check during the customer registration process on the website.

Customers receive a code by email and must verify it to complete sign-up and confirm they are real users.

As more customers place orders on eCommerce marketplaces, store owners must improve security measures to protect their platform and prevent fraud activities.

For this store, owners have complex passwords and are also requiring customers to use complex passwords with complicated formats with mixtures of multiple types of characters. 

Two-Factor Authentication requires a token or security question from customers that only customers can solve so that it would ensure that they will not be the victim of scams. 

Customers will also get confidence with such kind of security and place the orders on eCommerce website without any fear. 

There are certainly other options for device security concerns like VPN, Content encryption, Updated Software, Monitor of corporate devices, etc.

To reduce these the store owner can add a verification process through Mobile number verification for the customer’s genuine profile. 

There are many such examples that this would play out like spam, malware, etc.

For this, the best approach is to focus on eCommerce site security to stay protected from threats.

This includes regular logging, system checks, data backups, strong security rules, and the use of HTTPS security headers.

Most customers prefer to shop elsewhere if the website is designed with poor search and filter functionality.

It is no doubt that everyone is expecting better search filters due to our experience with the search filters of big giants like Amazon, and Flipkart.

To improve the site search the store owner can use better search engines as well on the website. 

In contrast to the above-mentioned points, Store owners need to keep certain things in mind before finalizing any search engines based on these factors. 

Ease of use: It should be easy to set up and use.

Accuracy: You need a search engine that is accurate so that the costumes would get the results with better accuracy upon their search.

Price: You should get search engines that are affordable so that you can get the most outcome for your bucks. 

Customer support: Choose a search engine with fast and reliable support to resolve issues quickly.

Good support is important as search engines play a key role in the success of an eCommerce marketplace.

In contrast to the above-mentioned points, We have listed certain Search Engines below which you can check out.

Elasticsearch is one of the best open-source search engines. It supports all types of data including textual, numerical, structured, non-structured, geospatial, etc. 

It is widely used for Website search, application search, enterprise search, logging and log analytics, application performance, and monitoring. 

ElasticSearch in eCommerce provides Scalability, Speed, and resiliency along with several powerful built-in features that make searching and storing data even more efficient. 

Algolia is an AI powered search and discovery platform that gives businesses a fast and dynamic search experience.

In eCommerce, Algolia is a cloud-native solution, making it faster and more efficient than many other search engines.

Solr is one of the oldest search engines and shares many features with ElasticSearch for fast search and discovery.

It supports full-text search, real-time indexing, dynamic clustering, and works with both RDBMS like Oracle and modern NoSQL databases.

eCommerce digital marketplace is not just a page to purchase products, As they have much functionality with the mini storefront.

And this is where the customers can check all the products and their other offerings as well.

This is where the search engine comes in and makes the search & filter easy for the customers to have a satisfactory experience.

With the eCommerce search engine and filters, store owners can improve search suggestions in eCommerce website using keywords to give customers accurate results.

Today, offering search suggestions in eCommerce websites helps customers find products based on their search history.

This approach often encourages customers to consider and purchase the suggested products.

In contrast to the above-mentioned case, there are better options for managing this and reducing the chances of the Return. 

To get the confidence for their satisfaction they would look for the same option of return and exchange in eCommerce marketplace as well.

And it would not be easy for the customers or they would not want to go to the store for such services.

It is best to give customers the option to exchange or return products, with limits like a set number of days to use this feature.

Nowadays many eCommerce digital marketplaces are providing the ability to the customer option of trying on certain products through virtual try on. 

With the help of this feature through AI the customers can now try out the products to see how it looks like if they have the products like Spectacles, Caps, etc. 

This way before getting the products in hand the customer can try out the product virtually. One such example of the market using this feature is Lenskart. 

In LensKart almost every one of us has tried this feature of trying out the spectacles through the phone camera.  

With Web Augmented Reality, customers can see how large or physical products would look in their space before making a purchase.

For example, a customer buying a chair online can use the camera to see how it looks in their home or office, similar to the experience offered by Furlenco.

Just setting up the website in the digital market, is not enough to generate sales, And ensure customer satisfaction and retention.

There are many plays after setting up the website like the marketing strategy and providing more comfort and confidence to the customers regarding the brand and the products.

To retain a customer it is required to keep the customers entertained within the eCommerce digital marketplace, And we have provided various ways to do so in the above article.

So, that was much about the What to do next after setting up your eCommerce website?

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