Amazon has introduced Enhance My Listing (EML), a new AI powered tool that helps sellers quickly update and improve their existing Product Listing.
Sellers often need to refresh product titles, descriptions, and details to keep listings relevant, follow seasonal trends, and attract more buyers.
These updates can take a lot of time, so Amazon created EML to make the process easier.
The tool analyzes customer behavior and shopping trends to suggest improvements for Product Attributes, descriptions, titles, and missing information.
Sellers can review, edit, accept, or reject these suggestions with a single click.
Enhance My Listing (EML) builds on Amazon’s AI listing tools, allowing sellers to create or improve product listings using a description, image, or website URL.
More than 900,000 Amazon sellers have already used these AI tools, and sellers accept the AI-generated content about 90% of the time with little or no changes.
The new Enhance My Listing feature is currently rolling out to selected U.S. sellers, with wider availability planned soon.
Project Amelia: Amazon’s AI Assistant for Sellers
Project Amelia is Amazon’s AI assistant designed to help sellers run and grow their eCommerce Stores.
It is currently available in beta for selected U.S. sellers and offers useful tips, insights, and recommendations.
Sellers can ask simple questions about their business and quickly view sales data, trends, and growth opportunities.
The AI can also help with inventory planning and solving common business issues.
Built into Seller Central, Project Amelia helps sellers save time and make better business decisions.
AI Powered A+ Content
Amazon’s A+ Content helps brands create better product pages with brand stories, images, and comparison charts. These pages can increase sales by up to 20%.
With AI, sellers can create A+ Content faster by adding a few product details. The AI then creates content that highlights key product features and brand value.
These tools help brands save time, build brand awareness, and improve Customer Engagement.
AI Powered Personalized Shopping
Amazon uses AI to show customers products that match their interests and shopping habits.
The AI also highlights key product details and gives more relevant recommendations.
This helps customers find the right products faster and helps sellers reach the right buyers.
AI Powered Video Ads
Amazon’s Video Generator helps sellers create Video Marketing content in minutes from a single product image.
Using generative AI, the tool creates videos that showcase key product features.
It helps sellers create professional marketing videos quickly and at no extra cost, improving customer engagement and the shopping experience.
