The e-commerce industry continues to rise over the last decade. In this article, we will see 6 Surprising Reasons Your Mobile App Can Boost Your eCommerce Sales.
It is expected that the total projected e-commerce sales will reach $4.5 trillion in 2021. That’s almost double the e-commerce sale in 2017.
In the same way, mobile technology continues to rise.
Online shoppers prefer to use mobile these days over desktops. Those in the e-commerce industry are well aware of this fact and recognize the need for e-commerce apps for businesses.
That’s why it is essential to create an e-commerce app as well as make an eCommerce website.
In this post, we will discuss the six surprising reasons a mobile app helps boost your e-commerce sales:
1. Mobile commerce is trending
Sales coming from mobile devices have completely taken over the e-commerce industry.
If you check the sales metrics and observe which devices people are using to buy products online, you would find out that the majority of them are using mobile devices.
In case you do not know, 67% of worldwide e-commerce sales come from mobile devices. Moreover, people are already used to shopping online using their smartphones.
Why? Because it is more convenient using it than a computer. Their phones are always an arm’s reach away than they would with a desktop or laptop.
Mobile commerce makes it possible to buy items while they are on the go. They may shop online on lunch breaks or while they are having coffee down the street. It is that convenient.
As the mobile trend continues to rise with no intention of slowing down anytime soon, the best way for you to get a piece of the pie is to use a mobile app.
Shopping on mobile apps is growing up to 54% yearly. Moreover, mobile sales are dominating the e-commerce industry. Thus, by default, you know that e-commerce apps help contribute to your mobile commerce sales.
2. Consumers prefer a mobile app
Contrary to popular belief, most mobile users prefer to surf the internet through a mobile app instead of a mobile site.
In the US, the daily browsing time users get to spend on apps is six times longer than they would on mobile sites. In the business aspect, 78% of users prefer to access an e-commerce store through a mobile app instead of a mobile website.
A mobile app’s efficiency and usability are some of the essential factors that win customers over. Using apps saves users the trouble of memorizing long URLs, or logging into their account several times.
Apart from that, apps also load a lot faster and provide better security.
3. Higher conversion rates
Your conversion rates will likely depend on the accessibility, usability, and efficiency of your sales platform.
You will have successful conversions if your customers buy and then complete the transaction cycle.
But the common problem is that a lot of people tend to abort the sales cycle whenever they encounter any inconvenience in the sales process.
Once you fulfil your customer’s needs, your mobile app can have a better chance of pushing customers to complete a sales process. Moreover, mobile apps have three times higher conversion rates over mobile sites.
Apart from that, it can also enhance your brand’s visibility. Thus, it would help if you took having a mobile e-commerce app lightly.
4. Enhanced customer loyalty
Users who download your mobile app have a higher level of investment in your brand. When they are ready to buy, mobile site visitors likely have access to your store to look up information or check the details.
Apart from that, the average user spends at least three to four hours on mobile apps. Not to mention that users access an app with intent.
By having your business icon on their mobile phones, your customers will more likely buy from you.
Your brand or store will be the first thing to pop on their heads when they think about buying something online. That’s because the reminders are always there.
Research by Criteo also suggests that users who are using mobile apps are more likely to return to your store within two months.
5. Increases average order value
As compared to shopping on a site, a mobile app’s average order value is higher. Most of the time, this has something to do with push notifications.
Of course, e-commerce stores also need to remember that they are walking a fine line here.
Sending too many push notifications can come across as annoying. This can also alienate your customers.
6. Lower abandonment rate
The most common challenge a lot of brands and businesses make is card abandonment. One of the main reasons why customers tend to abandon the transaction process is because of a complicated checkout process.
If a prospect finds your checkout process too troublesome, they are less likely to proceed with the check out process.
Although there are many factors to consider when it comes to cart abandonment, having personalized settings in your mobile app can solve it.
Moreover, mobile apps only have 20% cart abandonment rates compared to mobile sites, where it is four times more than that.
With easy navigation and personalized settings, this eliminates potential distractions. Thus, customers can complete an e-commerce transaction with ease.
Over to You
Mobile apps have a huge potential to fuel your e-commerce business‘ growth. That’s because there is an increasing number of people who are now drawn to mobile technology.
That said, it would help with your business bottom line if you have a mobile e-commerce app. It would be best if you also came up with a marketing strategy to promote your e-commerce app.
Doing so sets up your online business to success.
So these were the 6 Surprising Reasons Your Mobile App Can Boost Your eCommerce Sales, by taking all the points stated above into consideration, you should be able to discern how beneficial a mobile app is for your online business.
We hope that this post is able to help you understand the importance of having a mobile e-commerce app. Thus, it would be best to grab every opportunity that you can have to bring you closer to your business goals.
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