Many eCommerce merchants might not be sure about whether or not they should optimize their websites for voice search. In this article, we will see “Why You Need to Optimize Your eCommerce Site for Voice Search”.
If you’re reading this, then chances are that you also want to learn more about voice search. Perhaps, you haven’t decided whether or not you need voice search optimization. In this case, you might appreciate some useful information.
For instance, 20% of mobile queries are voice searches, and voice-based shopping is expected to reach $40 billion by 2022.
One of the reasons why voice search is so big is that now consumers have more and more voice-activated devices.
Voice search is convenient, and you can use it on a smartphone, tablet, or smart speaker. Besides, Google keeps improving its search algorithms, delivering exactly what users are searching for.
Google’s technology now demonstrates an accuracy of about 95%. eCommerce also develops at a rapid pace, and online sales are expected to reach $4.9 trillion by 2021.
As competition grows, eCommerce merchants need to make sure to provide the best user experience possible. Fortunately, there are many eCommerce apps that can help you improve different aspects of customer experience.
If you own an eCommerce store, you should also improve your content and optimize it for search engines. For instance, you can find professional writers on review Pick the writer. Even the best content, however, will be useless if consumers don’t find it.
To make potential customers more likely to discover your products, you certainly need to optimize your website for voice search, and here are a few reasons why. Why You Need to Optimize Your eCommerce Site for Voice Search.
Voice Search Changes the Way People Use Search Engines
Search becomes more natural, intuitive, and as a result, more vocal. It makes sense to expect a voice search to become even more popular in the future. However, you already can find voice search almost everywhere:
- Amazon Echo (Alexa)
- Android and Google Home (Google Assistant)
- iOS and macOS (Siri)
- Windows (Cortana)
People use voice functionality for a whole range of tasks. For instance, you can use a voice assistant like Alexa or Google Assistant to control your smart home devices, schedule meetings, get answers to any questions, and order food or anything else online.
As we use voice search more and more often, we start to interact with search engines differently.
For instance, now you don’t need to type “Italian restaurants in my city.” Instead, you can talk to a voice assistant as if you would talk to another person: “Find me the closest Italian restaurant.”
As you can see, the second phrase is built completely differently than the first phrase that would be used in the case of a traditional text-based search.
Therefore, eCommerce businesses need to make sure that they will appear in search results regardless of what search approach their consumers to use.
According to research, people still mostly use voice search to get answers to basic questions. Therefore, it makes sense to think of voice search as an activity that happens at the top of the sales funnel.
Voice search can help you make more people aware of your eCommerce website, but it doesn’t mean that they will make purchases immediately.
Nevertheless, leads that you get from voice search can be very valuable if you follow up and continue to build relationships with them.
Why Should You Care About Voice Search?
Voice recognition powers voice search and voice assistants on smartphones and smart home devices. With the help of this you look up directions while driving or call someone just by telling the phone to make a call.
- Voice search is more efficient and much quicker According to research, an average typing speed is 35 words per minute. When speaking, we can say around 100-130 words per minute. Therefore, there’s no surprise that people choose voice search when they need to get results quickly.
- You should also make sure that potential customers will be able to find your eCommerce website as quickly as possible. As we’ve already mentioned above, competition in the eCommerce industry continues to grow. Optimization for voice search gives you a considerable competitive advantage, while also improving customer experience.
- Voice search is very popular We’ve already mentioned that the voice search continues to grow in popularity. The speed of adoption will also likely increase as consumers get more and more tools that support voice search. Experts predict that as much as 55% of American homes will have smart speakers by 2022.
- As the popularity of voice search quickly grows, optimizing your eCommerce website can become not just a competitive advantage but rather a necessity. At the same time, not all marketers understand the importance of voice search optimization. According to research, as much as 72% of marketers don’t plan to optimize their websites for voice search.
- Voice search is hands-free We’ve already mentioned that people use voice search when they need to get results as quickly as possible. However, this is not the only reason why users may choose a voice search over the traditional text-based search.
- For instance, there are many situations in which you’re unable to use the traditional text search, as well as situations in which using it can be dangerous.For example, you certainly should choose voice search when driving. According to statistics, 42% of people use voice search when driving. Many people also use it when cooking and performing other manual tasks.
Final Thoughts
Technological innovations shape our lives, and we quickly get used to convenient solutions. Just as people have already switched from desktops to smartphones, technologies like voice search make us change the way we use search engines.
The development of artificial intelligence and speech recognition enabled tech companies to include voice search functionality in many devices, including smartphones, smart speakers, and smartwatches.
As consumers get used to the convenience of voice search, eCommerce websites need to make sure that they will meet their potential customers’ needs and preferences.
Optimizing your eCommerce website for voice search can be a considerable competitive advantage, making people more likely to discover your business and to buy your products. Besides, it’s a necessary step if you want to improve customer experience.
So this was all about “Why You Need to Optimize Your eCommerce Site for Voice Search”.
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