Nowadays, the customer wants to use conventional methods for purchasing products like AR and VR.
Technological innovation will succeed if it makes user life easy. Such technology regards as Augmented reality and Virtual reality.
How is the footwear industry changing via AR and VR?
The footwear industry is undergoing a digital transformation. So we can incorporate new technology like augmented reality and virtual reality.
They are placing more emphasis on enhancing consumer buying experiences. People are already employing specialized technologies to virtual test clothing. Also, attend expensive events and put on a VR headset.
Role of AR and VR in the Footwear Industry:
This technology enhances the real world environment in the business by adding a digital layer to the physical layer.
Many programs enable customers to virtually try footwear and help them to purchase it. With AR, a user can turn their phone or tablet into a 3D mirror to check out their new appearance.
How Does Augmented Reality Technology Work?
A technology known as augmented reality enables users to overlay digital content (such as images, audio, and text) in an actual world.
Augmented reality enriches and enhances the shopping experience. If you use an AR application, computer graphics places over in the real environment.
Before making a purchase, eCommerce buyers can preview the services in their environment and at their own pace with AR.
Benefits of AR in eCommerce:
With AR, eCommerce businesses have the chance to eliminate online buying barriers like product fit, improving the shopping experience for customers. Given how shoe sizing can differ from brand to brand, online shoe purchasing is a good illustration.
- Virtual Try on solutions
- Instant analytics
- Reducing return rates
- Build better customer relationship
- Provide self service store navigation
Examples of AR in Brands:
- 3D and AR shoe visualisation
While AR visualization prevents customers from touching objects. This will let them interact with the shoes as if the shoes were in front of their faces.
- LOREAL
The Loreal has transformed the customer experience by giving virtual makeup. With the help of AR, we can try hair color, skin diagnoses, and skin tone assessments.
- Nike
Customers find the app more friendly because it makes various shoe selections depending on the complete measurements. Nike shoes, now function better and there are fewer returns thanks to the tool.
- Furniture Fitting via Wayfair
Users may even stand in front of a piece of furniture using an app. So they can able to see, how it will look in their homes before proceeding further with the purchase. Additionally, you receive a room planner feature that makes use of a complete 3D product. That provides the visualization to assist in designing your current furniture.
- Dulux Paint
You may choose a color using the simple app from any location. You can see the color in actual time in your home. If you are having trouble choosing a color, you can save it as a video or snapshot. You can also able to share with your relatives and friends.
How Does Virtual Reality Technology Works in eCommerce?
Virtual reality provides a such an environment that allows users to explore and interact with a virtual environment.
Computer technology and software used to generate the environment. Also, users need to wear accessories like helmets or goggles to interact with the virtual reality.
The customers can able to experience the real world
Benefits of VR in E-commerce:
Virtual reality has a lot of potential benefits in terms of eCommerce. VR enables customers to have engaging, imaginative, and unforgettable experiences. This will enable a significant increase in conversion rates.
- Customers can virtually tour showrooms
- Customers can visualize products virtually
- Boost customer interest for visiting your store
- Higher conversion
- Greater customer service
Examples of VR in Brands:
- Adidas Terrex
Adidas employed virtual reality to give its audience real and imaginary perceptions. Along with letting viewers take in the actual outdoor landscape.
- Thomas Cook
To simulate travel experiences, VR implements in the travel and tourism sector. Thomas Cook is the first travel business in the world to provide its customers with in store virtual reality experiences.
- Volvo
Users can also use Google Cardboard to look inside an automobile for themselves. Users are placed in the driver’s seat and taken on a virtual test drive through a mountain.
What is the Difference Between VR and AR?
Augmented reality overlays virtual data or even a virtual world to improve the experience in the existing world surroundings.
Virtual reality, in contrast immerses viewers altogether another setting that is often developed and rendered by computers.
You will require a handset for virtual reality in your hands, while in the augmented reality there is only need to have smartphones or in few case need to use augmented glasses.
How AR used in Ecommerce companies?
Before making a purchase, eCommerce buyers can preview goods or use services in their environment and at their own pace thanks to augmented reality.
eCommerce is a quickly expanding, cutthroat sector that uses the internet as its playing field. With augmented reality, practically anything is possible and limited by your imagination.
- Increased client engagement
Customers who generally buy online now have the opportunity to examine and interact with things. They would in a physical store thanks to augmented reality in the same manner.
- Longer shopping sessions and conversion rates
Video shopping is an essential aspect in eCommerce. Videos with instructions that help customers comprehend products. It will increase visits to a website and boost conversion rates.
- More client assurance and fewer returns
Customers will have more information to make decisions with if you let them digitally test before purchase. It will lower return rates.
How Augmented Reality Can Expand Your Business:
The challenge of displaying real, three dimensional goods in a virtual, two dimensional environment is one of the biggest barriers to eCommerce.
Augmented reality makes it simpler to display items and gives the customer a grasp of the product of what they are purchasing. AR can help close the gap between shopping in person and online.
Wrapping up:
Both garment brands and merchants profit from AR and VR. They assist in several ways, including enabling customers to try on clothing and promoting original material for advertisements. This will streamline customers purchasing experiences.
