Virtual Try-on & Augmented Reality Boost for eCommerce Industry

 What is Virtual Try-On?

Virtual try-on uses Augmented reality technology where the customer can try on the product virtually using their smartphones or tablets. It provides a realistic presentation of the product for the customer which makes them select the product without any confusion or compromise.

It brings the e-commerce industry much closer to the customers and increases the buying decision, especially when shopping online and feeling satisfied with the purchase.

This technology makes the user more attached and personal with the brands and gives a better overall user experience to visit again to the same brand or website.

Importance of Virtual Try-on with Augmented Reality Technology?

The concept of virtual try-on is becoming very popular and demanding this day. The E-Commerce industry is using this AR technology very effectively and which helps them to attract customers as they can try it on before the purchase. This technology helps the customer also to know how the product exactly looks on them.

This virtual try-on uses augmented reality where the customer can try the product on themselves without touching the product physically. This can be done with the help of a phone, laptop, or another electronic device with can capture the image in real-time.

This method of shopping helps the customer and retailer to connect to the store without the barrier of coming to a physical store.

How virtual try-on can boost your business?

As the online business is increasing so rapidly that there are lots of competitors out in the market. This gives an enormous option for the customer to think twice before they make the purchase.

So in order to avoid confusion in the customer’s mind about whether to purchase this product or not. The store owner or brand should goal on reducing the product return as much as possible by offering the customer an experience that is somewhat the same as the physical store.

The latest technology can be the right system to boost your business when it comes to the competition, You can always turn things in your favor by keeping your system with the latest technology innovations.

This will boost your business as currently at this point augmented reality and virtual try-on technologies are in demand which can make a huge difference to your business.

The industry which is successfully using AR technology

There are many popular industries that are using this technology. The sky is the limit when it comes to the virtual try-on use case as many different companies in different industries using this technology some are as mentioned below:

Virtual try-on for glasses and sunglasses is a popular example of argumental reality technology. The lenskart and Bunnyeyez are the major examples that are using AR to try on different frames for the glasses.

This technology helps the customer to try on different frames for the glasses and sunglasses from a comfortable location i.e they can try the frames even sitting at their home and can select without going to the physical store. This gives the transformation in the eye industry by offering the user such experiences.

Clothing is another industry that is successfully using the Virtual try-on technology and proved a major success. Gucci and ASOS are the most common brands which are using AR technology for their customer to try before they purchase with the help of virtual images.

How does Virtual try-on transform the furniture industry?

Ikea is one of the most successful companies which is using virtual try-on for their product. The User can browse the products online using the application and then further scan the expanse of the room through a device and can point to the desired spot in the room to drag and drop the selected product onto the space.

Using this technology the industry has made big difference in terms of customer satisfaction and it’s a gamer changer. AR and virtual reality technology are making our lifestyle more comfortable and easy to access without compromise which helps in building trust and confidence in your brand.

Using the application on go you can easily choose the size, design, and material of the furniture and in fact, can place the furniture virtually and check how it looks.

Ikea helps you to guide choosing the best-suited product for your preferred place by mapping and matching techniques. By simply scanning the area of your home and suggest you the best-fitted furniture set for that particular area using AR and virtual reality technology.

AR and virtual try-on give customers the ability to virtually try a particular product and then can decide on the purchase. Webkul Bagisto also provides you with the complete solution on AR and virtual try-on technology.

We do provide the service where we develop the application with virtual try-on functionality which are using AR technology also.

This technology promotes online shopping in terms of convenience. This allows users to interact with the product in real-time and can experience ‘Touch and Feel’  similar to In-Store shopping.

Thanks for reading our article on “Virtual Try-On and benefits of using it”.

Also for any queries or concerns reach out to us at support@webkul.com.Feel free to connect with us.