Arabic-speaking people, there has been a sudden boom in the Middle East eCommerce business but the Arabic content has not been able to keep up to promise.
Most of the websites offering services in MENA regions have the English language by default.
To make it available in RTL format, eCommerce vendors need to have proper planning and complex customization.
Unfortunately, only a few platforms support it and but that is also of mere usage.
MENA eCommerce Statistics
Let us go through the facts behind the Arabic eCommerce Industry:
- Online shopping in the MENA region grew by 1000% last year and Business-to-Consumer(B2C) spending has reached $3.8 trillion.
1) The MENA e-commerce market is worth $7 billion and the UAE alone is expected to reach $2 billion by this year.
2) There is a jump of 27% in people accessing the internet for shopping.
3) 72% of the online purchases were made in the last two years.
Customer Geographical Region
42% of the online shoppers belong to the age group of 25 – 35 years.
Egypt tops the list with 50% of shoppers in this age group followed by KSA at 46% whereas Kuwait and UAE have 42% in this age group.
Mobile Commerce
There is a gradual increase in mobile commerce with nearly one out of three customers making purchases from the smartphone.
Arabic eCommerce HelpDesk
The ticket systems like UVdesk Helpdesk have started providing facilities to merchants and vendors to use the system in their local language and cater the needs of the customers easily.
Why Arabic Content?
If your main target area of the population is in the MENA region, you need to provide Arabic content by default and optimize for Arabic keyword searches on Google.
This will help in better localization and SEO optimization for Arabic Content.
Providing your customers with more localized content will not only help in attracting traffic amongst the population of 300 million but also help in more word to mouth promotion.
Moreover going the extra mile to provide the best customer experience also helps in gaining customer loyalty.
The Arabic content will not only help in attracting shoppers from the cities but also for the people living in remote areas which will further improve digitalisation.
This will provide you with an edge over your competitors by winning the hearts of Arabic speaking people.
