Have you ever observed that our daily life is based on subscriptions? From media and entertainment apps to eCommerce apps all are providing subscription plans. Let’s discuss, how to switch from a traditional business to a subscription model.
Due to financial growth in the OTT platforms and other businesses more companies are moving to subscription plans to generate revenue.
Also, Firms are focusing to increase sales and marketing growth.
What is the Subscription-based model?
Let’s discuss, what exactly is subscription business model ? This model is working on a recurring revenue model which is based on the subscription plans. You need to purchase the membership plan that is based on a monthly, quarterly, and yearly basis. This type of service allows merchants to sell products or services regularly.
For Instance, if you are using Amazon Prime and you are planning to watch any movie. So you need to purchase a membership to avail the benefits of that OTT platform.
Current Statistics of Subscription Business Model
Here we are going to introduce recently publish statistics of a subscription model.
- By the end of 2022, approx 53% of all software companies will move to subscription models to generate revenue.
- Approx 80% of merchants are offering subscription-based business models.
- Many publishers are providing audiobooks on a subscription basis and 63% of them are trying to convert their customers into paying subscribers, which is a tough task for them.
Image source: https://www.statista.com/statistics/272391/us-retail-e-commerce-sales-forecast/
- By the end of 2022, 66% of US families depend upon TV subscriptions.
- 70% of business leaders said that the subscription model is the key to their prospects in the upcoming years.
- The gaming industry is now adopting the subscription model. 11% of apps including health and fitness are moving into the recurring model.
- According to a study, 17% of Adults in the US enrolled in various travel subscription problems.
- By 2025, the eCommerce market is forecast to reach 687 billion U.S. dollars and all the cloud services are moving into subscription plans.
Advantages of using the Subscription Model?
Many factors are affecting businesses to use this model.
- Value For Money with Subscription Business Model
- Right Consumer Metrics
- Upselling and Cross-selling Opportunities
- Business Growth and Development
- Generate Consistent Revenue
- Building Customer Relationships
Use case of Subscription Model
Use cases of this module are given below:
- Software as a service (SaaS)
- Ecommerce
- Media & Entertainment
- Streaming / OTT Platforms
- Matrimonial sites
Software as a service (SaaS)
Software-as-a-service companies are also providing subscription software. Which is based on the recurring payment cycle, where the subscription plan details and amount are saved. Which will be handled automatically.
Here I am sharing with you some SaaS companies based on subscription software.
- Chargebee
- Chargify
- Recurly
- Stripe
- SaaSoptics
- GoCardless and many more.
Ecommerce
According to research, the eCommerce industry is also providing subscription services for its customers. Currently, eCommerce websites are trying to convert their valuable customers from one-time purchases to recurring purchases.
As they are providing them an option to buy subscription plans. Bagisto, WooCommerce, Shopify, and Magento are the best example of Ecommerce subscription models.
Media/Entertainment
The media and entertainment industry is also moving toward subscription plans. Netflix and Spotify are great examples of music apps that are providing subscription services to their customers.
They are providing membership plans based on a monthly, quarterly, and yearly basis.
Streaming Services/OTT Platforms
The over-the-top (OTT) platform is another way of streaming the media and Television services to customers. There are numerous OTT platforms like Amazon Prime Video, Disney+, Vimeo, Netflix, etc.
Matrimonial sites
In the last few years, many matchmaking sites are also providing subscription plans for customers. There are two types of services they are providing free service and paid services.
Paid Services come under the subscription model, where you will get access to a wide range of services like video conferencing, online chat, contact information, etc.
How to switch from a traditional business to a subscription model?
If you are planning to shift your traditional business into a subscription business model. Here are the following steps to move your business into a recurring business model.
- Build your website or use an existing one
- Build an idea for your subscription-based business
- Focus on your customer
- Decide your subscription product
- Decide the price for subscription plans
Strategies before launching Subscription Model
Launching a subscription model will include proper planning and strategy then your business will run smoothly. You have to focus on the below-mentioned strategies –
- Novel
- Experimental
- Scale
- Leverage
Novel
This stage depends upon the software specifications and the tech statics, which you are going to use for your module. Additionally, you need to configure the billing, invoicing, and recurring automation software.
Experimental
In this second stage, you need to check all the components like discounts, offers, payment system, etc. Here you have to check the working of your subscription module.
You can also check the working of all modules like payment methods, and multiple currency supports.
Scale your business
At the scaling stage, you have control over the pricing of your subscription model. Revenue operation will find out all inefficiencies of your business model. Also, you need to check all the revenue from day one, thereafter you can expect more profit in near future.
Leverage
This is the final stage of the subscription module. In this stage business owners need to focus on sales and marketing growth.
You also need to focus on subscription and revenue analytics.
Conclusion :
Are you planning to move your current business into a subscription-based model? It is the right time to select the right subscription platform and create a smooth customer journey.
You need to focus on your existing customers and give subscribers a seamless experience.
That’s all about, how to switch from a traditional business to a subscription model. If you have any further queries reach out to us at sales@webkul.com or you can raise a ticket at our HelpDesk System.
