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Updigo : Turkish Sports Retailer Brand Goes Online with Bagisto

Satyam Pandey
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Project Snapshot

Merchant Story : Updigo

Updigo offers branded athletic footwear, apparel, and equipment across Turkey.

The company is known for its fast shipping, secure checkout, and wide product range.


This Turkish retailer focuses on delivering quality sports gear and top brands.

It appeals to active consumers who value performance, style, and reliability.

Bagisto OpenSource e‑commerce platform empowered Updigo to manage its catalog and orders efficiently and deliver gear directly to customers’ doorsteps.

Turkish Online Fashion Market Size & Growth

Turkey’s online fashion market is projected to reach US $9.72 billion in 2025, driven by rising internet penetration and mobile commerce growth.

A Statista report shows that revenue is expected to grow at an 11.93 % CAGR from 2025 to 2029, reaching a projected US $15.25 billion by 2029.

The Turkish apparel segment is expanding rapidly as consumers seek a wider range of styles and price points online.

Convenience features like easy returns and one‑click checkout are fueling this rise.

Brands are investing in localized shopping experiences and omnichannel engagement to meet evolving customer expectations.

This shift is redefining how Turkish consumers discover and buy clothing in the digital age.

Updigo’s Challenge: Building a Scalable Sports Retail Platform in Turkey

Updigo struggled to manage its growing catalog of athletic footwear, apparel, and gear across multiple brands and sellers.

The company needed a robust online solution to streamline inventory updates, handle order processing, and maintain fast, secure checkout.

After reviewing several e‑commerce systems, Updigo selected the Bagisto open‑source platform to launch a flexible, easy‑to‑manage store.

This case study shows how Bagisto empowered Updigo to scale its operations, improve customer satisfaction, and strengthen its position in Turkey’s retail market.

How Bagisto Empowered Updigo to Launch Its Online Sports Website

Store Setup and Personalization

Bagisto enabled Updigo to launch its official online store with a clean, user‑friendly design tailored for sports and athletic gear shoppers.

Its customization tools helped the brand showcase top footwear, apparel, and equipment while reflecting Updigo’s dynamic, performance‑driven identity.

With Bagisto’s content management system, Updigo presented its products with high‑quality images and clear descriptions, building customer confidence and ease.

Product Catalog Management

Updigo used Bagisto’s catalog management system features to organize its extensive range of branded shoes, clothing, and accessories into intuitive sections.

The platform’s flexible filtering—by sport, size, brand, and price—made it simple for customers to find exactly what they need.

With Bagisto’s support, Updigo streamlined inventory updates and order processing, scaling its online presence across Turkey’s active lifestyle market.

Adaptive Layout

This cross-device compatibility ensures customers enjoy a smooth, user‑friendly shopping experience on any device.

With this flexibility, users can browse and order their favorite sports gear anytime, anywhere—whether on mobile, tablet, or desktop.

Result of Updigo’s eCommerce Expansion with Bagisto

Updigo used Bagisto’s open‑source eCommerce platform to launch its official online store for branded athletic footwear, apparel, and equipment.

The site runs on a scalable framework with features tailored to multi‑vendor inventory and order management.

Customers can browse collections, add items to cart, and complete purchases through a smooth, device‑friendly interface.

This enhanced shopping experience increased customer satisfaction, boosted sales, and solidified Updigo’s standing in Turkey’s sports retail market.

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