Titilola Ayaba: Nigerian Food Store Launched Online via Bagisto

Merchant Story: Titilola Ayaba

Titilola Ayaba Enterprise Ltd began as a small family business offering traditional Nigerian food products.

Starting with staples like garri Ijebu, Ofada rice, and plantain flour, the brand grew through word of mouth and trust built in local markets.

As more people showed interest in their products across different regions and countries, especially within the Nigerian diaspora.

Their goal was to make shopping easier for customers while showcasing their full range of items in one place.

They focused on clear packaging, reliable delivery, and simple order processing to give customers a better way to shop for familiar foods.

The online store brought together their passion for local ingredients and their desire to reach more homes both in Nigeria and abroad.

Bagisto Open Source eCommerce platform helped Titilola Ayaba launch its official African food store online and reach customers worldwide.

Insights into the Nigerian Packaged Food Market 

Demand for packaged African food products is rising steadily within Nigeria.

It is also growing among the diaspora in countries like the United Kingdom, United States, and Canada.

Statista projects Nigeria’s food market will generate US$39.75 billion in revenue in 2025.

Consumers are looking for clean, labeled, and easy-to-order versions of everyday staples they grew up with.

In Nigeria, the packaged food sector continues to expand due to urban growth, changing lifestyles, and improved logistics.

At the same time, international shoppers are searching online for familiar items like Ofada rice, plantain flour, and palm oil.

These products are often unavailable or overpriced in local ethnic stores.

By offering direct online access to freshly packed Nigerian goods, brands like Titilola Ayaba are filling a growing gap in both local and global markets.

Titilola Ayaba’s Challenge: Managing a Growing Catalog and Meeting Diaspora Demand

Titilola Ayaba was receiving regular orders through WhatsApp and phone calls.

But handling product inquiries, inventory updates, and payments manually became increasingly difficult as demand grew.

With over 100 products in different pack sizes, managing stock and prices was time-consuming.

Customers abroad often requested detailed product information, transparent pricing in their local currencies, and easier ways to place and track orders.

There was no central system to manage product listings, update availability, or handle international shipping preferences.

The team needed a user-friendly platform that could support both local and international buyers while keeping product information accurate and up to date.

How Bagisto Powered Titilola Ayaba’s Shift to Online Retail

Store Setup and Customization

Titilola Ayaba’s team used Bagisto’s open-source setup to build a tailored online store that matched their brand identity and product structure.

The store design focused on simplicity and ease of use, keeping in mind both local shoppers and international customers.

Custom product attributes were created for weight-based variants like 500g, 1kg, and 5kg packs.

These options allowed buyers to select the right quantity directly on the product page without extra steps.

The catalog was uploaded and updated in bulk using CSV files, saving time and effort for the team.

The store also included modules for WhatsApp chat, local pickup in select Nigerian cities, and multi-currency displays to support users from different regions.

Payment integration was handled through Paystack for domestic customers and PayPal for overseas buyers.

With Bagisto’s content management system, Titilola Ayaba organized its full product catalog with clear descriptions and images.