The Model Centre (TMC) is a company located at Hill Farm, North Yorkshire, UK that specializes in model trains.
TMC was founded in 1998 as the Trafford Model Centre in Manchester and grew rapidly, opening several more shops in Leeds, Sheffield, and Liverpool.
They offer a service where you can customize any of their model trains to your liking.
They have a wide range of model trains from all major brands and gauges and offer competitive discounted prices.
TMC is committed to quality and aims to achieve a factory finish on every model.
Bagisto Development Services helped The Model Centre to make an online presence and emerge as an industry leader in Kenya.
The Online Model Train Industry in the UK
The model train industry in the UK has seen a significant shift towards online platforms, where enthusiasts can purchase model trains, tracks, and accessories.
According to Statista, UK manufacturers sold 18 million British pounds (GBP) worth of electric model trains and construction toys in 2022.
Online retailers like Hattons, Model Railways Direct, and Rails of Sheffield offer a wide variety of products, catering to different scales and gauges such as N, OO, HO, and O gauge.
These websites provide detailed descriptions, customer reviews, and comparison tools, helping customers make informed decisions.
The online model train industry in the UK continues to grow and offer convenience.
Major Challenges Faced By TMC
With physical stores across different cities, TMC faced the challenge of maintaining consistency in inventory management and customer experience.
Offering customization services required a strong platform that could handle unique customer requests.
With a wide range of model trains, TMC faced difficulty in managing inventory levels and ensuring accurate product availability across multiple locations.
TMC needed a solution to implement competitive pricing strategies while still offering discounted prices.
As TMC continued to expand, the scalability of the e-commerce platform was important to handle increasing traffic, transactions, and data volumes.
Scalability
Bagisto allowed TMC to scale its operations as the company grew rapidly without compromising its performance optimization.
It expanded from its initial location in Manchester to several other cities across the UK.
Built-in SEO Tools
Bagisto helped the website rank better on search engines by optimizing their SEO management which can drive more traffic to the site and ultimately increase its visibility online.
It also gives a smooth shopping experience as the website can be found easily on the search engine result page.
Wide Range of Products
Bagisto provided TMC with the feature to showcase a wide range of model trains from all major brands and gauges.
This helped to provide a variety to their customer base.
Pricing Management
TMC aims to offer competitive discounted prices to its customers.
Bagisto’s pricing management tools enabled TMC to implement and adjust prices, staying competitive in the market.
User-Friendly Interface
Bagisto’s interface made the browsing and purchasing model easy for TMC’s customers.
This enhanced user satisfaction and increased sales.
Responsive Design
Bagisto’s responsive design ensured that TMC’s website was compatible with all screen sizes, enhancing accessibility and user experience.
This ensured that TMC’s online store provided the same user experience on desktops, laptops, tablets, and mobile apps.
Order Management
Bagisto’s order management system simplified TMC’s order process, from order placement to fulfillment, reducing errors and enhancing efficiency.
Integration with Payment Gateways
Bagisto’s integration capabilities allowed TMC to connect with payment gateways easily.
This enabled an easy payment process and a smooth checkout experience.
Conclusion
Bagisto emerged as a valuable ally for The Model Centre (TMC), providing a powerful platform that helped the company’s expansion.
With Bagisto’s features, TMC successfully established its online presence while providing quality, customization, and competitive pricing.