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Relaxaa: Indian Home Textiles Brand Launched Online Via Bagisto

Rani Kumari
relaxaa

Project Snapshot

Merchant Story: Relaxaa

Relaxaa Home Textiles was launched to bring timeless textile designs online.

With roots in a family legacy since 1981, Relaxaa reflects rich textile heritage.

It offers premium shirts, fabrics, and home linen crafted for modern lifestyles.

To showcase its expanding catalog, Relaxaa needed a stable online platform.

With Bagisto’s flexible structure, it was able to launch and scale quickly.

Bagisto allowed Relaxaa to deliver a smooth shopping experience across devices.

Today, Relaxaa continues to innovate and grow in India’s home textiles sector.

Insight Into the Indian Home Textiles Market

India’s home textiles market is growing steadily, with rising demand for quality and sustainable home essentials.

More shoppers now explore online stores for everyday and seasonal home textile products.

Statista projects the Indian textile market to reach US$13.17 billion in revenue by 2025.

This reflects steady growth in the country’s material manufacturing sector.

Local textile brands are gaining attention with their quality and direct access.

Digital-first brands benefit from personalized buying and faster delivery.

The market is driven by demand for fabrics, casual wear, and gifting options.

Relaxaa stepped in with a curated catalog aligned with modern buyer needs.

Relaxaa’s Challenge: Lack of a Scalable Platform to Sell Home Textiles Online

Relaxaa needed a reliable eCommerce solution to manage growing product lines.

They offered multiple home textile products with size, fabric, and color variations.

Manual catalog updates made it hard to scale and add new collections.

The brand also needed a smooth mobile shopping experience for end users.

Existing tools lacked flexibility in managing categories and stock updates.

Relaxaa wanted a stable system to support growth without added complexity.

Bagisto emerged as the perfect fit with easy catalog and layout control.

How Bagisto Powered Relaxaa’s Entry into Online Retail

Store Setup and Customization

Bagisto provided Relaxaa with a flexible content management system for launch.

It allowed the team to set up the store structure without heavy development.

Using Laravel Blade, they customized pages to reflect a calm brand identity.

Product banners, fabric collections, and sliders were added with ease.

The admin panel helped manage categories, filters, and product details quickly.

Bagisto’s CMS allowed Relaxaa to update content as collections evolved.

This setup gave Relaxaa full control to scale its home textiles business online.

Product Catalog Management

Relaxaa offers a wide range of shirts, fabrics, and home linen products.

Each item needed clear images, detailed info, and size or fabric options.

Bagisto’s catalog management system helped organize products by type and use.

The team added tags, filters, and variants without writing extra code.

Bulk uploads and edits saved time during seasonal product updates.

Group listings made it easy to display related or bundled textile items.

The system gave Relaxaa full control to grow its catalog over time.

Mobile Responsive Design

Relaxaa’s store delivers a smooth shopping experience across all screen sizes.

Shoppers can browse, zoom, and buy home textile products easily on mobile devices.

Bagisto ensured fast loading and clean layout for mobile-first users.

Result of Building Relaxaa’s Online Home Textiles Store with Bagisto

Relaxaa successfully launched a scalable home textiles store using Bagisto platform.

The platform gave complete control over listings, content, and mobile layout.

This setup delivered a seamless, personalized experience across devices for consumers.

It significantly strengthened Relaxaa’s direct-to-consumer strategy in the home textiles segment.

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