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Pearls By RAY: Nigerian Modestwear Brand Grows Online with Bagisto

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Project Snapshot

Merchant Story: Pearls By RAY

Pearls By RAY is a faith-rooted, woman-led modest fashion brand redefining elegance for modern Muslim women in Nigeria and beyond.

Born from the real-life struggles of university students seeking stylish yet modest wear, Pearls By RAY began as a purpose-driven fashion brand.

Founded in 2020 by Ruqayyah, the brand began as a response to the lack of modest fashion that resonated with Islamic values and style preferences.

Today, it is a global name in high-end occasions and professional fashion, offering designs that balance modesty, functionality, and timeless beauty.

Bagisto OpenSource e-commerce platform enabled Pearls By RAY to seamlessly launch its official online store for elegant, faith-aligned modest fashion.

Dynamics of the Nigerian Modest Fashion Industry

The modest fashion industry in Nigeria is rapidly evolving as more women seek clothing that reflects both their faith and personal style.

Statista reports that Nigeria’s apparel market is projected to reach $10 billion by 2025, highlighting growth for modest fashion brands.

Demand for elegant, faith-aligned outfits—suitable for events, prayer, work, and everyday wear—is rising among modern Muslim women.

E-commerce platforms make it easier than ever to browse, shop, and receive modest wear, balancing modesty with beauty, comfort, & global trends.

This digital shift is empowering Nigerian brands like Pearls by Ray to reach global audiences and reshape the future of modest fashion.

Pearls By RAY’s Challenge: Lack of a Scalable Digital Platform for Modest Fashion Retail

Pearls By RAY faced limitations in reaching a broader audience without a dedicated platform to showcase & sell faith-aligned fashion collections online.

To scale beyond local orders, it needed a flexible eCommerce solution for smooth product management, checkout, and customer engagement.

After evaluating several tools, it selected Bagisto open-source platform to build a secure, customizable, & user-friendly online store.

This case study highlights how Bagisto enabled scaling & empowering Muslim women with accessible, stylish, modest wear.

How Bagisto Powered Pearls By RAY’s Online Modestwear Store

Store Setup and Customization

Bagisto enabled Pearls By RAY to launch a polished, user-friendly eCommerce platform tailored for faith-conscious fashion shoppers.

With flexible customization options, the brand was able to reflect its elegant identity in its growing line of modest wear collections.

With Bagisto’s powerful content management system, Pearls By RAY showcased its modestwear collections with elegant visuals & detailed descriptions.

Product Catalog Management

Pearls By RAY leveraged Bagisto’s robust catalog management system to organize its elegant range of modest wear for various occasions.

With smart categorization, platform enables smooth browsing, making easy for users to find prayer-ready styles for events, work, & everyday wear.

With Bagisto’s support, Pearls By RAY expanded its digital reach, making elegant, faith-aligned fashion accessible worldwide to users.

Mobile Responsive Layout

This mobile-responsive design ensures Pearls By RAY customers enjoy a seamless, elegant shopping experience across all devices.

With this flexibility, customers can effortlessly browse collections, view product details, & place orders anytime—on mobile, tablet, or desktop.

Result of Launching Pearls By RAY’s Online Modestwear Store with Bagisto

Pearls By RAY used Bagisto’s open-source eCommerce platform to launch its official online store.

Bagisto’s scalable features & rich options allowed it to beautifully present its collections while enhancing the shopping experience.

Customers can effortlessly browse outfits, view detailed product images, & place secure orders through a clean, mobile-friendly interface.

This upgrade enhanced the customer journey, improved accessibility, and expanded Pearls By RAY’s global presence in the modest fashion space.

  • Expanded reach across modesty wear markets internationally.

  • Easy access to prayer-ready fashion for everyday.

  • Smooth product discovery & faster checkout experience.

  • Consistent performance across mobile, tablet, and desktop.

  • Strengthened brand identity & customer loyalty.

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