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CurlMantra: Indian Hair Care Store Expands Digitally with Bagisto

Simran Sharma
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Project Snapshot

Merchant Story: CURLMANTRA

CURLMANTRA is an India-based hair care brand specializing in products for curly, wavy, & coily hair, designed to nourish, define, and celebrate natural curls.

The brand features a range of sprays, creams, and treatments, known for their plant-based ingredients, curl-friendly formulations, & effective, safe results.

Each curly hair care product at CURLMANTRA is crafted with care to ensure safety, effectiveness, and visible results for those seeking healthy, defined curls.

With a focus on natural, plant-based ingredients & curl-friendly formulations, it makes it easy for customers to purchase quality hair care products online.

The brand is becoming a recognized name in the Indian curly hair care market, combining natural, high-quality products with a seamless experience.

Bagisto Open Source enabled them to effortlessly launch their online store for sprays, creams, & treatments designed for curly, wavy, & coily hair.

CURLMANTRA’s Challenge: Bringing Natural Hair Care Products to Online Shoppers in India

CURLMANTRA aimed to expand beyond physical retail and make its curly hair care products easily accessible to online shoppers in India.

To achieve this, the brand needed a robust e-commerce solution to manage product listings, enhance customer experience, & ensure secure transactions.

After evaluating several options, they chose the Bagisto open-source platform to create a modern, reliable, and easy-to-manage online store.

This case study showcases how Bagisto enabled them to bring its high-quality curly hair care products online and reach a growing audience of digital shoppers.

How Bagisto Empowered CURLMANTRA to Launch Its Online Hair Care Store

Store Setup and Personalization

Bagisto enabled CURLMANTRA to launch a sleek, user-friendly online store to showcase its curly hair care products to customers across India.

With Bagisto, CURLMANTRA highlights its natural, effective, & curl-friendly products while delivering a smooth shopping experience for everyday needs.

They used Bagisto’s content management system to present products with detailed visuals & descriptions, creating a trustworthy customer experience.

Product Catalog Management

The brand leveraged Bagisto’s catalog management system to organize its products, including sprays, serums, oils, and treatments, with clear navigation.

Bagisto’s flexible product & category management features made it easier to handle inventory and support customer preferences.

This helped CURLMANTRA expand digitally and connect with customers seeking natural, effective curly hair care products across India.

Adaptive Layout

With full cross-device compatibility, CURLMANTRA delivers a smooth and user-friendly shopping experience on any screen size.

This flexibility allows customers to browse curly hair care products and place orders anytime, anywhere—via mobile, tablet, or desktop.

Bringing speed and ease, the Laravel eCommerce Native Mobile App lets your Bagisto store run seamlessly on Android and iOS.

Results of Launching CURLMANTRA’s Online Hair Care Store with Bagisto

CURLMANTRA chose the Bagisto open-source platform to launch its modern online store for curly hair care products.

Customers can easily browse its high-quality, natural curl care products and place secure orders through a sleek, mobile-optimized storefront.

This seamless experience improved convenience, built customer trust, expanded CURLMANTRA’s presence in India’s digital curly hair care market.

Bagisto Development Services empowered them to launch a scalable, customized online store for natural hair care products efficiently.

  • Improved product showcasing and shopping flow.
  • Digitized product catalog for seamless discovery.
  • Expanded access across India and beyond.
  • Effortless browsing for hair care essentials.
  • Delivered a mobile-first user experience.
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