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Coconutlips: Colombia’s Beauty Brand Goes Digital with Bagisto

Nikhil Singh

Project Snapshot

Merchant Story: Coconutlips

Coconutlips is a Colombian online store that sells high quality skincare and personal care products from the best brands around the world.

It supports clean beauty by offering items recommended by dermatologists, focusing on health, wellness, and reliable ingredients.

The website has fun promotions, combo deals, and a smooth shopping experience on all devices.

With a neat, mobile friendly design, Coconutlips makes it easy to navigate, find products, and keep customers happy.

Using Bagisto OpenSource, Coconutlips effectively runs its online shop to cater to the increasing beauty needs in Colombia.

Colombia’s Beauty & Personal Care Industry Dynamics

Colombia’s beauty market is expanding quickly because more people want skin friendly and reliable wellness products.

Statista projects Colombia’s Beauty & Personal Care market will reach US$4.23 billion in 2025.

Shoppers are now leaning towards high quality creams, lotions, and hair care from well known brands that have shown good results.

Online stores are boosting sales, letting customers browse combos, compare prices, and shop wherever they are.

Shopping for beauty products online gives better access, quicker delivery, and clear information about ingredients.

As more people use their phones, Colombia’s beauty industry is moving towards smart, wellness focused eCommerce models.

Coconutlips Challenge: Needed a Scalable Platform to Grow Beauty & Personal Care Sales in Colombia

Coconutlips wanted to boost its online presence by starting a new eCommerce store for beauty and personal care items.

To do this, the brand needed a versatile platform to manage many products, simplify shopping, and reflect its focus on quality and affordability.

After looking at different choices, Coconutlips decided to use the Bagisto open source platform to set up its official online shop.

This case study illustrates how Bagisto assisted Coconutlips in creating a neat, easy to use storefront designed for Colombia’s changing beauty market.

How Bagisto Streamlined Coconutlips Digital Transformation

Store Setup and Customization

Bagisto assisted Coconutlips in starting a B2C beauty and personal care store that is easy to use for shoppers in Colombia.

The design of the store was customized to match Coconutlips lively, reliable, and health oriented brand image.

Using Bagisto content management system, Coconutlips showcased detailed product info, building customer trust and improving buying decisions.

Product Catalog Management

Coconutlips utilized Bagisto catalog management system to effectively arrange its diverse selection of beauty and personal care items.

The adaptable attributes and categories allowed customers to easily explore, compare, and purchase popular brands such as Nivea, L’Oréal, and Neutrogena.

Thanks to Bagisto, Coconutlips enhanced its B2C presence by ensuring that reliable beauty products were readily available throughout Colombia.

Adaptive Layout

Coconutlips store, which is powered by Bagisto, offers a smooth shopping experience on mobile, tablet, and desktop devices.

Shoppers can look for and buy beauty products whenever they want, from wherever they are, thanks to easy navigation and a design that adjusts well.

Results of Building Coconutlips eCommerce Store with Bagisto

Coconutlips utilized the Bagisto open source eCommerce platform to create a lively storefront for beauty and personal care items.

The platform made it easier to manage the catalog, improved how products were found, and enhanced the online shopping experience for customers in Colombia.

Shoppers could easily check out new arrivals, see product details, and make secure purchases through a user friendly interface.

This helped Coconutlips grow its online presence and build more trust with customers shopping online.

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