Amazon India has launched a free AI-powered Seller Assistant.
The AI Assistant for Sellers helps sellers manage listings, inventory, pricing, and business decisions more efficiently ahead of Prime Day 2026.
The tool is available 24/7 in English and Hinglish. It lets sellers talk in simple language and complete tasks without changing screens.
It is built on Amazon Bedrock and uses Amazon Nova AI models and Anthropic Claude.
Amazon says this step is part of its goal to make AI available to millions of Indian small businesses and business owners.
AI Powered Support for Everyday Seller Tasks
The Seller Assistant makes running an online business easier by reducing manual work.
Sellers can create Product Listings by uploading an image, adding a description, or pasting a URL.
This feature helps sellers quickly generate product titles, descriptions, and bullet points from a short input.
Amazon says sellers using its AI Assistant for Sellers tools have reduced daily work by nearly 70%.
Helping Small Businesses Scale Faster
One of the key features of the new AI Assistant for Sellers is helping businesses expand into global markets
The AI finds in demand products in global markets, helps sellers understand export rules and required documents, and tracks their progress in new markets.
This allows small and medium-sized businesses to look for growth chances beyond India, even if they don’t have much experience in exporting.
To encourage more sellers to use the tool, Amazon is also hosting Seller Connect workshops in more than 20 cities.
More than 5,000 sellers have already received training ahead of Prime Day.
Why Does This Matter for eCommerce?
Amazon’s latest AI launch shows that AI is now an important part of marketplace work, not just an extra tool.
Smaller sellers are being helped by Amazon to compete better and run their businesses more easily at no extra cost.
The launch also supports Amazon’s future goal of bringing AI tools to 15 million businesses by 2030.
As Prime Day 2026 gets closer, the Seller Assistant is expected to play an important role. It will help sellers grow faster and work smarter.
It will also improve the shopping experience for customers across the Amazon marketplace.
As AI continues to transform online selling, merchants need flexible eCommerce platforms that can quickly adapt to new technologies and marketplace trends.
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