Amazon’s Canvas is a new AI-powered experience in Seller Central designed to help sellers make smarter business decisions.
For over 25 years, Amazon has used AI to help sellers succeed. Now, generative and agentic AI are changing the seller experience.
Powered by Amazon Bedrock, Seller Assistant helps sellers launch, manage, and grow their eCommerce Businesses.
It can create listings, A+ content, and images, and also provide insights and recommendations.
With new agentic features, it can reason, plan, and take actions not just respond.
Sellers accept its recommendations about 90% of the time, saving time and effort.
Amazon is also introducing a dynamic canvas in Seller Central.
It gives real time, personalized workspaces with data, insights, and actions to help sellers make faster, better decisions.
How does the canvas experience work?
The canvas is built on Seller Assistant’s AI system, powered by Amazon Bedrock, Amazon Nova, and Anthropic Claude.
It uses Amazon’s long experience with sellers to turn live data into simple insights. Sellers can ask questions or pick prompts.
The assistant then creates a canvas with data, insights, and actions made for their business.
Sellers can explore more by asking follow up questions.
Amazon’s Canvas updates right away with new charts, views, and insights based on what they need.
Understanding business performance and finding opportunities
Sellers can ask things like “How are my sales doing?” or “How are my products performing?”
The canvas shows dashboards with sales, traffic, trends, and simple action tips in one place.It also gives smart, active insights.
agentic AI For example, if a product starts selling more, it may suggest increasing stock.Sellers can ask follow up questions to explore more.
The canvas quickly creates new charts and views to help find new opportunities and make better decisions.
Optimizing marketing performance
The canvas helps sellers improve their marketing results. When asked about campaigns, it checks spend, views, sales, and results.
It then suggests clear strategies with expected outcomes, not just basic advice.
Sellers can change goals like lowering budget or focusing on extra stock, and the canvas updates the plan right away.
Making confident inventory decisions
Amazon’s Canvas helps sellers decide what to restock. Instead of just giving a list, it shows options like restock now, wait, or discount extra stock.
It also shows the impact on profit, cash flow, Inventory Management , stock risk, and fees for each choice.
Sellers can try “what if” questions, like lower demand or price cuts, and see instant update
After choosing a plan, Seller Assistant can help take action, making decisions faster and easier.
Read More: https://www.aboutamazon.com/news/innovation-at-amazon/amazon-sellers-canvas-artificial-intelligence
